Munich, Germany – August 13, 2026 – Therme Group, a global leader in large-scale urban wellbeing destinations, today announced a strategic alliance with Marriott International, to explore a series of targeted initiatives focused on the future of wellbeing in travel and hospitality. The alignment brings together Therme’s expertise in wellness, longevity, and social experiences at scale with Marriott’s global platform.
Therme will collaborate with the Marriott Design Lab, which serves as Marriott’s research and development hub working at the leading edge of design and innovation and provides a proving ground for products and services that enhance hotel operations and travel experience. The two organizations have aligned around a series of priority areas spanning customer experience, design innovation, wellness research, and future global development opportunities. Initial efforts will focus on introducing Therme to Marriott Bonvoy members including the development of travel and lodging packages connected to Therme destinations, and enhancing the way guests experience wellbeing throughout their travel journey.
Peggy Roe, EVP and Chief Customer Officer at Marriott International
Therme will contribute its expertise in large-scale wellbeing environments to help inform the reimagining of hotel amenities, from spas and fitness to guestroom concepts. These efforts are intended to deliver near-term initiatives while informing longer-term opportunities across product innovation, service models, and destination planning.
Dr. Robert Hanea, President and CEO of Therme Group
This initiative reflects a shared ambition to continue revolutionizing how wellbeing is integrated into hospitality. Together, Marriott International and Therme Group recognize that the future of travel will be shaped by more holistic, experience-driven approaches to health, longevity, and social connection. Any future collaborations would be subject to further agreement.